How do Push Notifications behave?

Browser-Based Push Notifications serve as yet another tool to recirculate traffic to your site. By taking advantage of this powerful engagement feature, engagement efforts do not stop once the end-user has left your page. As long as they are within the browser and viewing other sites, a push notification for a live event or even a reply to the end-user’s comment would generate more pageviews and ultimately increase time spent on-site by drawing attention back to the site.

Please refer to Notifications